Human Resources Manual - 106 - Advertising

1. GNWT advertising is done in the most effective way to maximize the advertising audience within available advertising expenditures.

2. Human Resources Representative means those employees of the Department of Human Resources designated to co-ordinate the recruitment process.
3. Selection Committee includes, but is not necessarily restricted to, a Human Resources Representative and the Supervisor of the position being filled.  Where appropriate, a member with technical expertise or community representative may be added to the Selection Committee, either as a full participant or in an advisory capacity with no vote in the final hiring decision.
4. Published Advertising is competition advertisements distributed through newspapers, the Internet, magazines, journals etc.
5. Advertising Agent is the company or person appointed by the GNWT to be responsible for the placement of all GNWT newspaper advertisements.

6. GNWT employment opportunities are to be advertised in the paper with circulation in all NWT communities (currently News/North).
7. For competitions limited to a specific geographical area or community (excluding the current boundaries of the Northwest Territories and the City of Yellowknife) local advertising may be carried out either in addition to, or instead of, advertising in the territorial paper.
8. All advertisements must follow the Advertising - Job Postings guideline in the Official Languages Manual and the GNWT Visual Identify Program.
9. Newspaper advertisements in Fort Smith, Hay River and Yellowknife are to be advertised in French as well as English.  French advertisements are placed in L'Aquilon newspaper.
10. When a position requires skills in English and another official language of the Northwest Territories, it must be advertised in English and in the required official language in the regional or territorial-wide newspaper(s) considered appropriate by the advertising Department, Board or Agency.
11. Departments may narrow their advertising efforts for community or regional positions classified lower than pay level 14 to local distribution of competition posters and placement on the GNWT employment opportunities website.
12. Advertising is not restricted to newspapers and posters. Any medium, including the Internet, community radio or television stations, professional magazines and journals, is acceptable.

Competition Posters

13. Competition posters are placed on the GNWT employment opportunities website.

Published Northern Advertising

14. Published advertising for all GNWT Departments, Boards and Agencies, excluding the Internet, is coordinated through a central advertising agent:
    
    

    Outcrop
    Phone: 867-766-6704 (Toll Free 1-800-661-0861)
    Fax: 867-873-2844
    Email: ads@outcrop.com

15. Northern newspaper advertisements are typically published in a shopping list format.
16. The deadline for News/North is always the preceding Wednesday at 4:00 PM.  Please check the advertising agent’s Northern Classified Advertising Deadline Document (found in the Administrative Assistant– Staffing Officer Toolkit) for other northern papers.  The advertising agent should be contacted to confirm deadlines for southern newspaper advertisements.

Published Southern Advertising

17. Published advertising intended for an audience outside the Northwest Territories should only be considered when:
    1. Advertising in the Northwest Territories has failed to attract qualified applicants; or
    2. Individuals with the required qualifications are not readily available in the Northwest Territories.
18. Published southern advertisements, including the Internet, must be supplemented by simultaneous northern newspaper advertisements and competition poster distribution.

Internet Advertising

19. Human Resources Representatives shall consider the value of advertising on the Internet for all GNWT position vacancies (see guide to internet recruiting).
20. Human Resources Representatives shall evaluate recruitment sites by assessing the volume and eligibility of candidates who respond to their Internet advertisements.

21. For all published advertisements, excluding the Internet, the Human Resources Representative forwards a copy of the ad to the advertising agent and specifies which newspapers they wish to advertise in.
    
    Send advertisement to:
    
    

    Outcrop
    Phone: 867-766-6704 (Toll Free 1-800-661-0861)
    Fax: 867-873-2844
    Email: ads@outcrop.com

22. The advertising agent will arrange for French translation of advertisements in L’Aquilon.
23. The Official Languages Division of the Department of Education, Culture and Employment must be contacted if an advertisement must be translated into other NT official languages.
24. After the advertising agent prepares a draft of the advertisement, it is returned to the Human Resources Representative for verification.  The Human Resources Representative approves the design layout and content or recommends changes to the ad and returns it to the advertising agent.
25. The Human Resources Representative sends the ad to the position supervisor for approval.
26. After the Supervisor approves the advertisement, the Human Resources Representative distributes the ad according to the competition type and location.
27. The Human Resources Representative records the advertising area (north/south) in the PeopleSoft Recruitment Module.

Public Service Act
Section 17, Appointments by competition

Official Languages Act

GNWT Visual Identity Program